One of the unrelenting hidden conflicts to big success for entrepreneurs is fear of rejection when connecting online (or offline for that matter). At times this fear is fairly conscious. You know that you are stalling asking for the business and sales because you’re afraid your potential clients will flat out say no to you.
Other times the fear is hidden in your subconscious, making a huge impact you’re not at times conscious of. Some of you may find yourself procrastinating about making a phone call or setting up a sales appointment with someone that you connected with on Facebook, and blame it on laziness or that you just don’t have the time. Or you may avoid following up because you “don’t want to be pestering people.” You feel like it would be pushy to ask them openly to buy your products or services.
Or perhaps it just appears easier to spend time just chatting back and forth on Facebook, or hiding out behind your computer and just buying some Facebook ads, than it does to have a one-to-one connection, and sales conversation with a potential client who has shown interest in your products or services. After all isn’t that what client attraction is all about? Don’t they have to come to you?
While there can be subtle resistance to directly speaking with your potential clients it can show that you are consciously or unconsciously steering clear of situations where you might be told no to your face.
Sometimes, you can be a little nervous when asking for the business. The possibility of being rejected may bring up some old baggage that you have been carrying around with you from the past, and it is still haunting you today.
You may not even be aware these long forgotten memories of rejection are being triggered in you right now. You just see how hard it is to make the calls or do lead follow ups, and don’t follow through on it.
If you ignore your fear of rejection, it’s eventually going to catch up with you. It’s going to stop you in your tracks from making offline connections that you need to make, have you leave money and opportunities on the table, and compel you into choosing easier, but much less effective ways to improve your client attraction.
The rejection is not about you. When a potential client from Facebook decides not to do business with you, it’s simply a business transaction. Your potential client is deciding whether or not to spend their money on purchasing a service. Their choice has nothing at all to do with your worth as a person, or entrepreneur for that matter.
Do you take it personally when they say:
-You are too expensive! They are simply choosing to spend that money on something else, or they might have changed their mind because it was out of their price range.
– They found someone else more qualified, which simply means they found someone who has more experience than you do.
– They say “maybe later,” “let me think about it,” or “I’m not ready.” Yes, it’s disappointing to lose a potential client or sale, but the actual drawback is when you let the possibility of a frustration to stop you from getting other clients and sales.
The next time a potential client tells you that they don’t want to work you right now or they choose to work with someone else, don’t allow yourself to turn that response to do business into a rejection of you. Potential clients who say no are not saying there is something wrong with you.
Choose to hear a no to your service or products as for what it really is, which a business decision made on a present set of circumstances that exist for them right now. It’s about their time, money, requirements, choices, and priorities. It’s not really about you.
Of course this article covers you offering a service or program that is of high quality, and of high value. It is a whole other article around whether or not your product or service is overpriced, or you were unable to have a sales conversation. Remember, that when you are attracting ideal clients, you will have less of these types of situation take place in your business.