I often hear from new members in my programs that they are leaving money on the table, and plenty of it. I want to help you get started finding those places and plugging those holes up fast. I had a client last week send me her tracking numbers for last year and she can attribute finding at least $71, 456.03 in income from what we worked on together. WOW! That would be one heck of a nice car (Yes, I’m a car lover). How about you? Where are you leaving money on the table in your business? Check out this list and start building your own net worth without spending a dime.
This requires you to be drop dead serious about where you really are right now, and what needs to change- FAST. I have used these strategies with many of my clients and I want to share them with you.
Rate your current business in each of these critical areas on a scale of 0 to 10, where 0 is “I have nothing going on at all” and 10 is “I am at rock star status.” So here is the deal. Each one of these ideally would be an “8” or higher. If you are less than a “6” work on that area and master it and then move on. Or for those of you, who rather would have help, rather than do it on your own get some help right away.
Big Thinking Business Mission and Vision
You have a crystal clear picture of what you want to achieve in your business, how you will make a difference, and what your business will look like in the next 1,3 and 5 years. Your mission and vision drives all of your personal, professional and business choices, decisions and actions. And you feel so strong about it, that it excites you and most importantly you own it.
Consistent Generating of New Ideal Leads
You have a system for consistently generating new ideal client leads into your business. Take a look at each of your revenue streams such as each area of your social media platforms, blogs, website, articles, and reports for starters. If your systems are really working for you then you will have a very responsive list or database of followers, who buy what you offer. How many new qualified people are you adding a week to your list? You might be surprised to know that number needs to be really significant to ensure consistent growth in your business. This number can be anywhere from 10-30 a week, and remember it is quality over quantity.
Converting Ideal Leads and Lead Follow Up
You have a well organized system that not only does the lead follow up but also converts them in to loyal clients who use your services again and again. This could include your eZine, blog, in person events, teleclasses, info products, direct mail and more. Your marketing is one of your client attraction tools, it contains lead follow up and lead conversion tools so that you have more clients and sales than you can currently handle.
Ideal Client Relationships
You have a rock solid system for creating fascination and ideal client attraction for consistently pre-qualifying, creating engagement and connection, and supporting your current clients, and potential ideal clients to build lifetime loyal relationships. This starts from the day that they ask to work with you, to how you welcome them, and under promise and over deliver in their expectations when working with you and after they work with you. You have in place the next step that would be perfect for them.
Consistent Income Producing Revenue Streams
You have at least three active revenue streams and three passive revenue streams at work in your business. This includes entry level products, programs, and services to introduce your ideal clients to what you have to offer. Revenue streams that are active are ones where you can count on creating money right now, and passive revenue streams are where you have income even while you are sleeping. This allows you to create income from different areas of your business, and creates freedom, opportunity, less stress, financial security, and a predictable income.
You are consistently creating new joint venture collaborations to speed up the growth of your business and sales. Are you doing this by collaborating on tele-seminars, tele-classes, events, collaborating on creating new products and services, promoting of each other current products, being a contributor their eZine or group? By doing these activities you are increasing your credibility, visibility and profitability while increasing your market share.
You are consistently using different forms of technology to automate different parts of your business. There are many areas where you can save your precious time, money and energy. Are you using auto responders, outsourcing your newsletter, publishing, tracking, podcasts, blog and shopping carts, and websites etc? By using more of the right technology you free up your time, and put your marketing, client retention and attraction on speed dial.
You have a dream team that fully supports and challenges you to grow, who are creative and out of the box thinkers in all areas of your business. This allows you to stay laser focused on doing what you do best which is sharing your gifts and talents with your target audience while your business is running smoothly. This dream team could include client care manager, mastermind group, virtual assistant, copy writer, marketing strategist, and accountant etc. This allows you to leverage yourself and focus on growth, planning and business building.
Automate, Delegate and Replicate Systems
You have gone through each area of your business to see where you can automate, delegate and replicate systems. This will definitely open up time that you never knew that you had while increasing your productivity, leverage, freedom, and grow your business to wherever you want it to go. You have documented all the processes in your business such as how things get done in your business, how your eZine is published, setting up a new client, client retention systems, attraction and fascination marketing, product development and fulfillment, and more.
Market Fascination and Leadership
You have strongly positioned yourself as the market leader, and go to person, the expert in your industry. You stand for something, are creative, think outside of the box, have an opinion, and are in a business that speaks of results, benefits and solutions. For an example of how I am doing that in my business. You know what is going on in your industry, share the truth and observations about it. You invest in you and your business to be on the cutting edge of things, and even your colleagues wonder what you are up and want to model your business. Your client attraction is easy, effortless, profitable and fun. You have a waiting list of ideal clients, a high calibre of collaborators, and people talk about you even if they haven’t worked with you—yet!