In part 1 of this series, Improve Client Retention, I outlined a different approach to the old school way of thinking in coaching. Typically, the old school way is to put the entire onus on the client to get their results. This is about expecting more of myself as a Coach and increasing the results that I get by stepping it up to help clients reach their dreams and goals, and then even surpass them! I am right alongside them, providing the resources they require and being their biggest advocate.
Here are some leadership tips to get you started as a Coach to improve your client retention.
1. Clear Communication
Clear communication is the most important aspect of leading. Coincidentally, open communication about leadership, and the subject of communication will serve as the maintenance necessary to offer continuous growth to a skill set. There are way too many coaches out there, who leave it up to the client to lead in the coaching relationship, and then suffer with an unhappy client, and an empty practice.
2. Approach New Behaviours Carefully
Have you ever gone to a leadership seminar, or heard an awesome speaker propose new tactics or leadership behaviours, only to find that they sounded better than they worked? It happens to everyone. Don’t consider leadership innovation to be an extreme. Use small steps at a time to work your way into leadership, so it fits like a glove. There is a fine balance found in team chemistry, and while certain small changes may present extremely positive results, sometimes seemingly harmless changes result in chemistry lost. Consider all the variables before implementing changes to your present ideas or to your client’s ideas.
3. Coach your Clients to Their Strengths
Most coaches have struggled at one point or another with a client who is simply not producing to their capability. All great leaders experience the same scenario. The response of great leaders is to mould the scheme/work of art toward their client’s strengths. Helping people get pointed in the right direction and creating an ideal environment for their growth and function will increase productivity and allow for some of the best examples of initiative and ingenuity from your clients.
4. Be Upfront
Tell it like it is, while painting it in a positive light and you’ll establish an atmosphere where anything is possible in your business and in your client’s business. This is the easiest way to become an admired leader and the easiest way to be impeccable with your word. Even unfortunate truths can be positive tools for growth and development, and as long as they are spoken of as such, all clients will in the end appreciate being in the know.
5. Always Walk Tall
Confidence and courage as a Coach and leader is a must. That being said, many so-so leaders try to pass off arrogance as confidence. While the two qualities may be related, they don’t work well together under pressure. A quiet, gracious confidence is undeniable from the perspective of a “follower.” Everyone looking to your leadership will undoubtedly model your commendable qualities and leadership traits. There’s no stronger way to build strong client retention than to empower the client who works with you.
I recommend this so strongly that I encourage you to leave comments here so that I can see how you have improved your client’s outcomes, as well as your client retention. After all, you can see how well this works for me, and I can proudly say that I have clients going into their 7th year of mentoring and coaching with me.