Feeling frustrated and questioning why your client attraction marketing isn’t working the way that you thought it would on Facebook? You can relax, help is here.
Fortunately, (or in some cases unfortunately, depending on how you view it) a lot of client attraction marketing challenges can be easily tracked by going back and finding that you made a few marketing mistakes. I will discuss them today and share what I consider to be the top 5 client attraction marketing mistakes on Facebook that entrepreneurs often make.
1. Too broad a niche market or ideal client group of people who you want to buy your product, program, or service.
When writing your posts, comments, or making an offer, do you just choose anyone who will respond under friends and people from your “like” page? Then you will need to sit up and pay attention here.
Even though your wonderful product, program, or service really can help just about anyone on Facebook in your friends and groups, not everyone is going to buy them. Here is what some Facebook marketers won’t tell you as you are building your list. Some people just don’t have the money, the interest, or really want what you are offering. When you try making an offer and just randomly targeting everyone, you just really end up having no target at all. This of course, won’t make you any sales.
The way to start getting much better results, and making money with your client attract marketing, is to narrow your ideal clients down so you’re only connecting, engaging, and talking to one very specific group of people. Could there be some problems with this? Yes. That is covered in my next point.
2. Choosing the wrong ideal client group on Facebook. How can you choose the wrong ideal client group?
When you are friending and following, you choose people who aren’t interested in buying your product, program, or service. Either that or they don’t have the money to actually work with you.
Let’s start with the people who just aren’t interested in what you offer. Because you are great at what you do, and considered an expert, you may feel that they “need” what you are offering. Because you are an expert you tell yourself that your potential ideal clients need this, so they’ll be racing over to you, and buy it. That is very unlikely.
Next are people who just don’t have the money to buy anything from you or work with you. This kind of client attraction occurs when you’re going after a group of people that very much want what you’re selling but really can’t afford it.
Sometimes when this happens, and your potential clients can’t afford your services, you lower your fees and work for much less than you deserve or are worth for that matter.
How can you turn this around if that is happening with your client attraction marketing on Facebook? Choose ideal clients that not only can afford your products, programs, or services but also really want them a lot.
3. Friending and following, building your list to attract your ideal clients, and still attracting the wrong clients.
You hear it all the time on Facebook. Hurry up and get your 5,000 friends. Build your business page and increase your “likes” fast. This is an example where “build it and they will come” doesn’t work. Specifically, decide who your ideal clients are, you need to go to them and choose them wisely. Be discerning. Create some criteria and follow it when friending and following, or joining groups on Facebook.
A new client that contacted me from Facebook proudly announced that she belonged to so many groups that she lost count. And, you guessed it; she has the majority of them that would never use her services or take her up on her offers.
Once you’ve selected a possible ideal client group, make sure you’re putting your client attraction marketing time and dollars in engaging and building relationships. You should do business with this group first and then expand out to another group of people to widen your approach.
4. Your client attraction marketing message is really weak.
Now you are certain that you have a good ideal client group on Facebook and you know they could be potential ideal clients. But you’re still not getting any results or having the sales that you desire. Now the issue might be your message. The fact is that it is a weak one, and you are unable to attract paying clients.
Due to the sheer numbers of people on Facebook, there are tons of choices on where to spend money. You have to give them a very persuasive reason as to why they should spend their money with you.
You want to take a look at what your sales copy is saying, or not saying. Where does it need improvement, or a more congruent message?
5. You approach your client attraction marketing randomly.
You have no plan, no strategy and are flying by the seat of your pants on Facebook. You rarely make an offer, or if you do, you do so in a way that gets barely any results.
So now what?
Here are the facts. Even if you are doing client attraction marketing on Facebook, you need to consistently get in front of your ideal clients again and again. You do this until they decide that they are ready to work with you. You need to be very pro-active in reminding them that you can help them, and encourage them to take the next step to work with you.
If you really want to improve your client attraction marketing, remember, it’s not your ideal clients’ job to remember you, and contact you. It’s your job to remind them you’re in business and would appreciative having them work with you. Need help with it all?